Turn Your Database Into New Revenue

Unlock 6-figure revenue with targeted win-back campaigns.

You only pay when we deliver, 100% performance-based.

Re-activate dead leads with our proven lead reactivation system.

Bring Your Database Back to Life

Every business has a goldmine of untapped leads sitting in their CRM or spreadsheets. DBRLabs specialises in database reactivation - transforming old contacts into active conversations, appointments, and paying customers.

Database Reactivation Campaigns

Re-engage cold leads through SMS, email, and voicemail drops.

Lead Nurture Automation

Automate your follow-up sequences and convert more prospects.

Lead Generation Systems

Attract new, high-intent leads through proven campaigns and data-driven targeting.

CRM & Funnel Optimisation

We’ll clean, segment, and optimise your database for maximum performance.

DBRLabs Potential Revenue Calculator

Calculate Your Lost Revenue

See the potential revenue unlockable from your existing database using DBRLabs' re-engagement process.

Leads Database Size: 1,000

1k 100k 1M

Average Sale Value (in $):

Extra Revenue:

460 sales × $15,000 = $6,900,000 in recovered revenue

The Results:

42% of contacts re-engaged with at least one message - 4,200 Leads

18% responded with genuine interest - 1,800 Leads

7% booked consultations - 700 Leads

4.6% converted into paying customers - 460 Sales

That’s 460 new sales generated purely from their existing database.

Why Choose DBRLabs

Led by Ryan Clark, a seasoned Digital Marketing Strategist with years of experience helping Australian businesses grow online, DBRLabs combines proven marketing expertise with AI data-driven performance systems to deliver real, measurable results - not just promises.

A Smarter Way to Optimise Performance

At DBRLabs, we blend data, automation, and strategy to build high-performing lead systems that drive consistent results, even while you sleep.

Instant ROI – No need to buy new leads. We monetise the ones you already have.
Fully Managed Service – From copywriting to automation, we handle everything.
AI-Driven Personalisation – Engage every lead with relevant, human-like messages.
Real-Time Reporting – Track opens, responses, and booked calls from one dashboard.
Proven Frameworks – Tested across multiple industries and lead types.

Here’s Why DBRLabs is 100% Risk-Free

Performance-Based Pricing – You only pay for leads we successfully deliver. No hidden fees, no wasted budget.

No Upfront Costs – Start seeing results without spending a cent before we prove our value.

Proven ROI – Our campaigns consistently generate revenue multiples higher than traditional cold lead generation.

Fast Results – Many clients start seeing re-engagement and booked appointments in just 1 day.

Ready to unlock hidden revenue in your CRM?

Case Studies

Transforming complex business challenges into quantifiable success with data-driven DBRlabs solutions

CASE STUDY 1 - 319 LOST leads turned into $49,000 of Sales

Overview:
A debt consolidation company used AI + SMS automation to convert unresponsive leads into closed sales - without hiring additional salespeople or increasing ad spend.

Company: Debt Consolidation Business (Owner: James)
Lead Source: Facebook & Google Ads
Monthly Lead Volume: ~1,000 leads

Problem:

Around 50% of leads never answered phone calls.

~$25,000 in monthly ad spend wasted on “lost” leads.

AI Test Setup:

319 unresponsive leads sent to AI SMS system.

Objective: Re-engage leads via personalized SMS conversations.

Results:

Generated ~$49,000 in sales.

Average sale value: $3,000–$4,000.

Equivalent to covering one full employee’s annual salary.

Leads were previously marked “dead.”

Key Findings:

SMS outreach outperformed phone calls due to customer preference for text communication.

AI handled qualification, appointment booking, and follow-up automatically.

AI operated outside business hours - engaging leads sales staff would have missed.

Show-up rates for appointments increased significantly.

CASE STUDY 2 - 103 of them asked for an Instant Callback

Company Type: Compensation Law Firm

Leads Processed: 467 old leads

Results:

103 requested instant callbacks

93 booked appointments

Estimated 49 conversions

Average sale value: $2,000

Estimated total recovered revenue: ~$98,000

Some leads were 12 months old and still converted

CASE STUDY 3 - “Dead” Leads made $600,000 in New Business

Industry: Debt Consolidation

Background:
A high-volume debt consolidation company spends multiple six figures each month on paid leads from Facebook and Google.
Despite this, only about 50% of leads ever answer the phone - the rest are written off as lost.

Traditional Process:

New leads enter a dialer system.

Called every hour for 48 hours (approx. 16 call attempts).

Unresponsive leads are marked “dead” after two days.

AI Test Setup:

319 “unresponsive” leads were passed to the AI SMS reactivation system.

The AI used SMS conversations to re-engage prospects, qualify them, and book appointments directly into the sales calendar.

Results (90-Day Period):

47 of the 319 leads responded.

21 booked appointments.

Total sales generated: ~$600,000.

Average sale value: $4,000–$7,000.

Impact:

Significant revenue recovered from leads previously marked as “lost.”

Potential to reduce sales team size from 30 to 5 while maintaining or improving performance.

Estimated $1.5M–$2M annual savings in staff costs (based on $60k–$80k base salaries).

Cold Lead Gen vs. Database Reactivation: The Real ROI

Most businesses spend thousands chasing new leads - yet over 90% of their existing database has never been properly followed up.

That’s where DBRLabs changes the game.

While cold lead generation averages a conversion rate of just 1–3%.

Database reactivation consistently delivers 8–15% re-engagement rates & 5–10x higher ROI.

Real-World Example: The “Sleeping Goldmine”

Engage, connect, and grow your audience with powerful social media strategies. Leverage data-driven insights and creative content to build a loyal community, increase brand awareness, and drive real conversions.

Let’s look at a typical client example:

Client: Coastal Solar (fictional example)
Database Size: 10,000 old leads
Average Sale Value: $15,000
Industry: Solar Installations

After partnering with DBRLabs, we launched a 14-day reactivation campaign using SMS.

The Results:

42% of contacts re-engaged with at least one message - 4200 Leads

18% responded with genuine interest - 1800 Leads

7% booked consultations - 700 Leads

4.6% converted into paying customers - 460 Sales

That’s 460 new sales generated purely from their existing database.

Extra Revenue:
460 sales × $15,000 = $6,900,000 in recovered revenue

No paid ads. No cold outreach. Just smart automation and consistent follow-up.

Simple Process. Serious Results.

How It Works

We use our "Lumos System" to shine light over your old leads.

Our AI agent Solara then combines smart automation, lead nurturing, and conversion-focused messaging to turn your existing data into real opportunities.

Pure Performance driven Pricing - No Leads - No Charge

Audit & Strategy
We start with a complete database audit, identifying dormant leads, segmenting your list, and designing the perfect reactivation strategy.

Automated Outreach
Next, we deploy custom automation sequences using SMS, or voice ai calls to re-engage your contacts at scale, fully branded and compliant.

Lead Qualification & Handover
Our system filters and qualifies responses, sending only warm, ready-to-buy leads directly to your sales team calendar, inbox or CRM.

Frequently Asked Questions

We know you might have questions before getting started. Here are answers to some of the most common queries about our platform and services.

1. What is database reactivation?

Database reactivation is the process of reaching out to inactive or “dead” leads in your CRM to re-engage them and turn them into paying customers. DBRLabs uses automated SMS, and voice ai calls campaigns to reconnect with dormant contacts, increasing your revenue without buying new leads.

2. What industries do you work with?

DBRLabs works with businesses across multiple industries, including professional services, trades, real estate, health & wellness, renewable energy, and more. Any business with an existing database or CRM can benefit from our reactivation and lead generation services.

3. Can I integrate this with other tools I’m already using?

Absolutely! DBRLabs is designed to work seamlessly with popular CRMs, email marketing platforms, and automation tools. Whether you’re using HubSpot, Salesforce, or others, we can integrate your database into our system to ensure your reactivation and lead generation campaigns run smoothly without disrupting your existing workflow.

4. How secure is my data on your platform?

Your data security is our top priority. DBRLabs uses industry-standard encryption protocols and secure cloud storage to protect all sensitive information. We comply with Australian privacy regulations, so your CRM data and client contacts remain safe and confidential at all times.

5. Is there a free trial available?

DBRLabs does not offer a traditional free trial as we work completely on performance based pricing, you only pay for the leads we generate. This give you a 100% risk-free service.

6. What kind of customer support do you offer?

We provide full-service support for every partner. This includes setup guidance, campaign strategy, ongoing optimisation, and troubleshooting. You can reach our team via email or phone. Our goal is to ensure your automation and reactivation campaigns run smoothly and deliver measurable results. We run our system as if we were part of your team, we consider ourselves as a partner rather than a agency.

7. Do I have to pay upfront or risk losing money?

No! DBRLabs operates on a performance-based pricing model. You only pay for leads we successfully deliver, which means there’s no upfront cost and no wasted budget. Our campaigns are designed to generate real bookings and revenue, so you can test our service completely risk-free and only invest when results are proven.

8. How soon can I start seeing results?

Many clients begin seeing re-engagement and bookings within the first day of launching a campaign. Full revenue impact typically occurs within 30–60 days, depending on your database size and industry. With DBRLabs’ automated sequences, you’ll quickly see the hidden value in your existing leads.